Blog Your Way To Victory
Can You Break the Internet
Despite what a certain British comedy series suggests, putting “Google” into Google will not break the Internet. All that happens is that you get a list of links of Google’s services. You can’t break the Internet but what you can do – if you use an effective web strategy – is dominate it through the power of your humble personal blog. Depending on your subject matter, you can expect anything from a handful of web hits per day up to hundreds or maybe even thousands. No matter how many you get, you are always going to be striving for more and it will never be enough. There are simple but effective ways that you can do this and it is all about being shrewd in how you write what you write, where and how you promote it and of course, most importantly – good content.
Spam Spam Spam and Spam
Good content is all well and good; you could be writing some of the most amazing blog pieces ever written, deserved for the biggest newspapers and specialist magazines across the world. All this could be for nothing if you don’t know how to promote yourself. So you’ve pushed your blog onto your parents, your siblings, probably your children if you have any and they are old enough to read. You should by now have joined a specialist forum to garner interest in your blog amongst a potential ready-made audience. If you become a valued contributor then your work will be viewed with favour. You can also encourage your friends to read your articles and email link to their friends who might be interested in the subject. You can also spread your articles on social media sites by setting up individual pages; micro blogs for example collect more followers and are read by more people on average. People might get fed up with you constantly emailing them “I have a new article. Read and comment please!” There is another trick you might try and you do not necessarily have to spam anybody’s inbox or message board.
Include Typos and Irrelevant Search Terms
The most effective way of increasing your web hits is to use effective tagging and search terms. This we call SEO or Search Engine Optimisation. Having the content natural and flowing is crucial to effective promotion of your blog. Though most of the time, your posts will be efficiently searchable, by ensuring you make good use of the sort of keywords that people might search for and including them in the text will increase your chance of getting the sort of traffic you are looking for. If you are that concerned about increasing your hit rate, the best thing you can do is plan effectively. Make a list of words you might include if necessary. For example, if you had a blog dedicated to reviews of horror books you might put these search terms into the text: horror, ghosts, slashers, sci-fi horror, supernatural, scary books, best horror novels and many more. You should include the names of famous writers and within the reviews themselves, discuss the writer’s other works. If it is a review of Stephen King’s “The Stand” then mention some of his other titles or books that are similar. It is important that the text flows organically so that it reads like a blog post. An effective searchable sentence might be “The Stand is considered Stephen King’s greatest novel though personally I prefer Needful Things. I’m not a great fan of King generally. I found Justin Cronin’s The Passage to be a better example of post-apocalyptic horror epics.”
Ian Arnison-Phillips is a blogger who suggests that if you want to blog your way to victory, it is vital that you acquire the services of an SEO copywriter to help you make your way to the top and become king of the Internet.