Company Promotion Through Twitter and the Value of Giving Back
Company Promotion Using Twitter
When it comes to interacting with customers, Twitter offers one of the best formats. Sure a company blog offers room for comments, but blog articles can be lengthy. With Twitter however, it’s easy to check your news feed sitting a red light or waiting in line at the grocery store. People check their news feed several times a day and they usually skim rather than read in detail due to the 140-character limit.
With its fast pace and focus on brevity, companies have the potential to send important messages to customers on a daily basis. Features such as mentioning, re-tweeting and responding allow customers to give feedback as well as spread the word to their friends about deals and promotions. It’s important for those who follow your Twitter account to feel like they their opinions matter and that they are appreciated. One of the best ways to do this is by giving something back. Consider the following methods that many companies have learned to implement that give back to their customers and how such giving can be beneficial.
General Tips and Advice
Effective compaigns constantly tweet about tips for things that seemingly have nothing to do with their own products or services, yet cater to their followers. For example, a company might tweet, “With all the gift giving that goes on during the holidays, it’s a good time to remember the art of the Thank You card”. Then supply a link at the end of the tweet that leads to a webpage where you can download a thank you card that you can print off and send to family and friends.
For some companies, Thank You cards may seem a little random. However, customers appreciate these types of things. Such efforts by companies aren’t at all focused on making money or roping customers into sneaky deals. Tweets like this are simply meant to help. They show that a company actually cares about their customers and isn’t just interested in making a buck. Other tweets might include ideas for gifts at a holiday party, ideas for caroling, and ways to keep your walkways free of ice.
Contests and Giveaways
Many companies tweet about special deals they are currently offering. This creates a special incentive for people to follow them on Twitter because they will be the first ones to know about them. One good example was Subway’s customer appreciation month where they gave a huge promotion for two of their popular sandwiches.
Customers want to feel appreciated. An active Twitter account is one of the best ways to connect with them. It’s important to respond to questions asked via Twitter and to re-tweet customers who compliment your services and products. When companies genuinely give back to their customers without regard for making a profit, they will develop more loyal customers.
About the Author: Rick Delgado is a freelance writer who specializes in technology and social trends. Rick is currently acting as a social media consultant to many different companies like Vivint. You can follow their Twitter feed here.