4 SEO Tips for Small Businesses
Entrepreneurs and small businesses have realized the importance of an online presence. More and more people turn to the internet to make their purchases or to simply look for options. Keeping an online presence is very much like keeping a car, in order to make it useful you have got to keep it running, and not to forget maintenance every now and then. Here are a few tips that can help your business attract more customers online.
1. Keyword Search
Keywords are what make your business list in search engines. You need to use appropriate keywords in order for it to show up in search results. One good way to look for keywords is to ask around what people are likely to type when looking for a product or service that you offer. Search for those keywords and go through the websites in the top results. Are those websites offering same kinds of goods or services that you offer? If yes, then what strategies are they using?
Read the material available on those websites and try incorporating similar strategies in your own way.
2. Business Listings
Most cities and regions have online directories like Yellow Pages, Yelp and Foursquare, which offer to list your business online. It is a free and convenient platform to spread the word, which makes your business more reachable to a wider audience. Make sure you add a link to your website and provide all necessary details to get in touch with a representative like e-mail, phone number, address etc.
Accuracy in details and information is something that is sometimes over looked by businesses. Make sure that all the information that you provide is up to date and accurate, especially when it comes to numbers. For instance if your homepage says that 48% of your customers come from referrals and the percentage changes on your “About Us” page then that will badly affect your credibility.
These numbers are bound to change from time to time so be sure to keep on updating your information as that will let the users know that the website is currently functioning.
4. Turn All Material into Content
SEO optimizing is a serious business, and many big and small businesses now hire SEO agencies to take care of it for them. Although it is a great investment, but if you choose to do it yourself then the best way to do so is to turn everything into content.
Your startup stories will make a great “About Us” page and will have a personal feel to it. Turn all queries into an FAQ section and ask your employees and customers to write about their experience or give feedback. This will not only provide interesting reading material, but will also showcase your love and respect for your business and for everybody associated with it.
These tips are bound to take your business a long way which will not only attract more viewers, but hopefully also make new customers. So make sure you make your presence felt online, because that’s where the world’s at.
Mark is a writer of Chesterfield Group, an International firm providing Offshore Company Formation services for Businesses